My Bio

As founder & director of the {M} Consultancy, Mike has been responsible for some of the most innovative work within social media, branding, and new media. Much of his work has become case studies for the industry, including proving new media marketing models for web series with the award-winning series Compulsions, and for proving the business use case for Twitter with Kogi BBQ and for FourSquare with Fatburger. For over a decade, he has worked with brands and companies such as Microsoft, Toms Shoes, Chrysler, Amadeus, and alongside agencies such as Porter Novelli, M80 and Trailer Park with their clients.

Outside of {M} Consultancy, Mike is also the co-founder of the lifestyle brand communities GirlGamer and Ani.ME.